Here is Grohe's explanation of what WaterCare means:http://projects.grohe.com/en/benefits/sustainability/grohe-watercare/p/25_78584.html
"Performance with responsibility – Water is nature’s most precious resource and inspires everything we do.
A key aspect of our sustainable business practices is a commitment to the ecological and economical use of natural resources and the protection of the environment. As a leading player in the sanitary fittings industry, GROHE puts this commitment to the natural world at the heart of all activities. GROHE WaterCare® is the promise we make, together with our customers, to help protect the world’s most valuable resources.
Personal hygiene, toilet flushing and kitchen use (drinking water) account for two-thirds of total water usage in private households. GROHE operates in these three categories and produces specific, innovative products for each one.
Our dedication to the environment drives our innovation. The entire product life cycle is considered at the design and development stage in order to create safe products of superior quality with economical use of resources. Through the use of high-quality materials and processes, GROHE products are created for a long service life. All new product lines are life-tested before launch to ensure years of trouble-free use. This keeps replacement to a minimum and reduces waste and the use of raw materials dramatically over time.
Today, every drop of water counts. GROHE is proud of its commitment to designing and manufacturing products that respect our fragile planet and use natural resources efficiently.
GROHE WaterCare® is the promise we make, together with our customers, to help protect the world’s most valuable resources."
Answered on 4/30/2013 by Jamie from Edison, NJ